NEWS

New CONEXUS promo to drive NFC usage across the Asia Pacific

31 May. 2013

 

CONEXUS Mobile Alliance (CONEXUS) rewards early adopters of Near Field Communications (NFC) through a promo that will give CONEXUS NFC customers a chance to win travel packages by tapping NFC embedded posters at designated terminals across the region. The promo will run  through  May  31,  2013 – July  31,  2013.

Dubbed as the CONEXUS ”Tap and Get” promo, the offering is open primarily to all subscribers of KT Corporation (KT) and NTT  DOCOMO using NFC enabled handsets in Indonesia, Japan, Korea and the  Philippines.

NFC, a technology which allows for contactless data exchange between two devices in close proximity to each other, will enable CONEXUS subscribers to access the “Tap and Get” promo URL,  just  by using  their  NFC-enabled  devices  to  tap  at specially-marked  posters  and terminals  at  the  international  airports  of  Indonesia,  Japan,  Korea  and the Philippines—without having to prelaunch an app or to input keywords, access codes or web addresses.

At  the  promo  URL,  customers  simply  have to  submit  the  required  personal  information  to earn  one promo  entry. Succeeding  taps  and data  submissions  will  earn  CONEXUS  customers additional promo entries, for more chances to win any of the travel packages up for grabs, including  trips  for  two  to  Japan or  Korea.

“As the region’s leading mobile alliance, we are continuously seeking opportunities to provide  pioneering  services  to  our customers.  “Tap and Get” underscores  our  commitment to be at the forefront of innovation in the Asia Pacific, while at the same time providing exciting  rewards  to  our  customers,” said  Alex  O.  Caeg,  Chairman  of  the  CONEXUS  Mobile Alliance Board.

According to a recent study by ABI Research, the number of NFC-enabled devices in use will exceed 500 million by 2014. The study further notes that the rapid integration of NFC will make possible the delivery of new services and features that will increase the interaction of  people,  devices,  and their  environment.

“CONEXUS recognizes the huge potential of NFC in the Asia Pacific. This offering is just one of the many initiatives we have lined up to promote new technologies, including NFC, to  the  350-million  strong  network  of  the  CONEXUS  alliance,” added Caeg.

Established  in  April  2006,  CONEXUS  Mobile  Alliance  is  one of  Asia's  biggest  mobile alliances. The alliance is formed to primarily develop and enhance international roaming and corporate  mobile  services  for  greater  convenience  and ease of use for  its  members' customers.  The  alliance  boasts  a combined  customer  base of  over  350 million  mobile subscribers and is committed to promoting voice, video and data roaming via its members' GSM/GPRS, W-CDMA networks and/or HSDPA networks. For more information on the promo, visit: http://www.conexusmobile.com/

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